In a world where data drives almost every decision, knowing how to collect, manage, and interpret it can be the difference between success and costly mistakes. But using data well isn’t always straightforward. Misread numbers, messy databases, or poor processes can quickly steer teams in the wrong direction. In this post, we’ll look at real-world data mistakes, what organisations have learnt from them, and practical ways to avoid making the same missteps. Close-up view of a d