Boards are approving AI budgets. Vendors are promising step-change productivity. And yet—quietly—many organisations are discovering the hard truth: the technology isn’t the constraint. The constraint is the data underneath it. Gartner puts a number on what many leaders feel but struggle to quantify: poor data quality costs organisations around US$12.9 million per year on average. IBM research is equally sobering—more than a quarter of organisations estimate they lose over US$