If data is the new oil, why are so many leadership teams still running on fumes? Across boardrooms, a familiar frustration is surfacing. Organisations are awash with data—rich customer insights, operational metrics, and market signals—yet strategic decisions still lag behind fast‑moving competitors. Growth feels harder than it should. Agility remains elusive. This is not, as many assume, a data or technology problem. It is an operating model problem. As AI accelerates and dat